Posted by Sheryl Dickerhoof, APR
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Posted by Brian Connolly
FOR IMMEDIATE RELEASE
CHICAGO /PRNewsSpreader/ -- The Daily Diddle, one of the PR profession’s leading trade publications, today announced the “Top 20” candidates for the seventh annual Diddler Awards Program. The 20 finalists were selected for demonstrating excellence in leveraging technology to enhance broadly the appearance of collaboration and thought leadership.
A panel of 12 judges, representing both government and industry, selected the “Top 20” after reviewing 115 entries and evaluating each on the following criteria: “clearly articulated means of collaboration enabled by technology; use of innovative information technology to support the objectives of collaborating organizations and strategic goals and objectives; demonstrable efficiency gains, cost advantages, or superiority over previous methods of collaboration, supported by metrics; and a sound approach to addressing security and privacy of data.” Ironically, the selection was not based on who demonstrated the most of these characteristics, but rather, who demonstrated the least.
Posted by Mark Abrams
This just in... in a surprising turn around, Edelman PR, the world’s largest independent ambiguous marketing agency, today announced the company’s first ever recall and reimbursement program. In a brief statement, the firm admitted that its foray into Web 2.0 had been ill conceived. With today's announcement, the firm admitted no guilt but took responsibility for variously and broadly encouraging people to invest in their "Me2Revolution" venture.
Launched in January '06 by the firm's CEO Richard Edelman, the Me2Revolution was a services practice designed specifically to take advantage of the social-media fad. According to Edelman, it was set up to "persuade our corporate clients to commit to the blogosphere."
Edelman senior vice president, Me2 guru and company spokesperson, Steve Rubel said Monday: "Let's face it, we're skunk drunk and it's because of money. It's almost like we all need to enter Betty Ford Clinic 2.0 together. This time, it's not stock market money but private equity, M&A, VCs and to some degree the reckless abandonment of logic by some advertisers who are perpetuating what is sure to end badly. Lots of people have rightfully made fun of how much I touted every little new site to come along. Their criticism is accurate."
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