Former Computerworld Editor Emerges as PR's Smartest ManPosted by Mark Abrams Paul Gillin Is Smarter Than You, Says He
Paul's background speaks for itself: He joined Computerworld as a staff writer in 1982 and covered software for a couple years. Then in '85, he jumped ship and went with PC Week for a little while. In '86 he moved over to the Ziff startup Digital Review only to return to Computerworld in '87. Stayed there until the bubble was about to break in '99. Then went to a startup called SearchHiTech.com. Renamed TechTarget, he ended up staying there 'til late in '05. During that time, Paul helped the company launch new sites, build its conference business and expand into print publishing and events. Paul says he "made the leap to new media just as the Internet was about to explode." More recently, he says he's "taken up blogging and podcasting in an effort to continue to learn about the cutting edge of technology innovation." Pretty damn impressive by PR 2.0 standards. But if that's not enough, Paul is currently making the rounds trying to promote his new book "The New Influencers." It is another introduction to new media that again explains a variety of social media applications. Paul's book is different though because it includes his opinion as to their impact (note: a glossary is also provided). So... how did he emerge as PR's Smartest Man? Well, as we said in the headline, he told us. In a recent byline puff-piece for Lapdog, the PR industry's leading sycophant trade, Paul addressed the "Five 'Stupid' Reasons to Avoid Social Media." And how does he know? Well, obviously because he's smarter. In Paul's words: "In my presentations to PR groups and companies around the country, I hear the same objections come up repeatedly. Here are the five dumbest reasons I hear for continued inaction." See... of ALL the people Paul has met in PR, he's smart; they're dumb. And he's VERY clear in his article as to why: Strumpette Plugs Bodacious FalsiesPosted by Sheryl Dickerhoof, APR Most Prestigious PR Award of the Year; Last Chance to Vote
ANYWAY, this ain't about that specifically. This is actually a plug for the Falsies, one of the PR industry's most prestigious awards. At the end of each year, the Center for Media and Democracy holds the "Falsies Awards" to "recognize the people and players in the business that take spin and propaganda to new lows." And 2007 gave us a bumper crop. Just to name a few: |
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IT'S SETTLED! After years of knuckleheads jockeying for position, Paul Gillin, tech industry writer/commenter turned PR guy and blogger, has emerged the smartest man in PR. And he'll tell ya that, too!
Can we be honest? Totally between you and me? I am absolutely sporting falsies on the first date. To tell the truth, Mother Nature has been kind (modestly). But seriously, a little enhancement to the eyes and boobulars goes a long way as to first impressions. Besides, statistically speaking, NO ONE is going to take a base let alone hit a homer on the first pitch.
Reader Feedback
Tue, Nov 10, 04:07:04 PM
Anthone who has to delcare that they are "authentic" must presumably take the view that they are perceived as not being "authentic" - something which might be of concern in a PR company
Fri, Jul 31, 10:58:34 AM
Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]
Thu, Jul 02, 01:52:48 PM
Be careful using the word authentic too often. Might later come off as "synthetic authenticity"
Thu, May 07, 10:19:02 AM
Funny that such an article should appear on a blog no? You guys must be from New York.
Wed, May 06, 12:59:37 PM
I don't have a clue about PR. But, couldn't this move to 'authentic' just really be running away from anything 'virtual' at all, like all the other band-wagoners out there that never u [...]
Sun, May 03, 08:42:38 PM
I'm a totally authentic blogger. Edelman is in deep shit.
Mon, Apr 27, 08:40:57 AM
Makes me wonder what have they been doing until now?
Sat, Apr 11, 02:24:56 PM
Wow - I agree with Britton that its incredibly poor positioning. Rick also gives the kind of quote that's supposed to sound hip, clever and yet sincere, but it just comes across s [...]