Remember my favorite Leopard Pony-Haired Heels? The Jimmy Choos? God, I love those shoes. I slept in 'em. They went with everything, from cocktail dress to jeans. Probably the most comfortable shoes I've ever owned. Absolutlely. Well, a few days ago while taking a shortcut through Connors Park, I stepped in dog doo. RUINED. $735 gone, just like that. Dammit.
Well, maybe it's due to the full moon but it looks like it might be twice in one week. Ogilvy PR, another one of my favorite old shoes, stepped in it, too. Bugger.
Wednesday it was announced by PRWeak that The Interactive Media Entertainment and Gaming Association (iMEGA), a nonprofit that lobbies for online gambling, hired Ogilvy PR. Shit.
According to the announcement, the firm will assist with brand awareness, as well as with IMEGA's primary objective, i.e. backing various pro-online-gambling legislation in Congress.
IMEGA president Edward Leyden said: "They'll help us craft our public message. We think there is a brand to be built for our association. We're new and trying to build our name." Leyden added, "One prime goal is to stop the enforcement of the 2006 Unlawful Internet Gambling Enforcement Act."
Oh, Christ.
I gotta tell ya, this is really hard. We really like Ogilvy. Stellar brand with a stellar portfolio. But this? This ranks right down there with Torossian's getting in bed with pornographer Joe Francis of Girls Gone Wild. No it's worse. Online gambling is uncontrolled pornography that can ruin lives in an instant.
Ask Greg Hogan what he thinks of online gambling.
ALLENTOWN, Pa., July 12, 2006 (AP) - A former university class president Greg Hogan, accused of robbing a bank to pay his online poker debts, pleaded guilty Wednesday to felony robbery.
Hogan, 20, the son of a preacher and former president of Lehigh University's class of 2008, was accused of holding up a Wachovia bank branch Dec. 9 by handing a teller a note demanding money and saying he had a gun.
He got away with $2,871, then drove off with two of his fraternity brothers, according to police. Both said they knew nothing of Hogan's plans, and neither was charged.
Hogan was arrested during orchestra practice the night of the robbery, after the cellist had gone to the movies and eaten pizza with his unsuspecting friends.
He owed $5,000 in debts from playing online poker and later entered a treatment program for gambling addiction, according to his attorney, John Waldron.
Anyway, other than the tune Torossian's whistles on the way to the bank that "everybody deserves representation"... why? Smoking, heroin, prostitution... there's a world of social carcinogens. All of 'em have money. All of 'em would like to improve their public image and further their evil agendas.
I don't know. Where Girls Gone Wild fits in with Torossian's portfolio, does the scourge of online gambling fit with Ogilvy? Ogilvy?! We asked the Head of their D.C. office. Robert Mathias had this to say:
"Ogilvy Washington represents clients with a wide range of public policy issues emanating from all sides of the political spectrum and iMEGA is no different. We are providing iMEGA with litigation communications support around the lawsuit that they have filed against the Department of Justice and working to establish this new association as a leading proponent of innovation on the Internet. We welcome them into our public affairs stable."
Oh, God. It’s not coming of. Arrrrrgh.
Reader Feedback
Tue, Nov 10, 04:07:04 PM
Anthone who has to delcare that they are "authentic" must presumably take the view that they are perceived as not being "authentic" - something which might be of concern in a PR company
Fri, Jul 31, 10:58:34 AM
Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]
Thu, Jul 02, 01:52:48 PM
Be careful using the word authentic too often. Might later come off as "synthetic authenticity"
Thu, May 07, 10:19:02 AM
Funny that such an article should appear on a blog no? You guys must be from New York.
Wed, May 06, 12:59:37 PM
I don't have a clue about PR. But, couldn't this move to 'authentic' just really be running away from anything 'virtual' at all, like all the other band-wagoners out there that never u [...]
Sun, May 03, 08:42:38 PM
I'm a totally authentic blogger. Edelman is in deep shit.
Mon, Apr 27, 08:40:57 AM
Makes me wonder what have they been doing until now?
Sat, Apr 11, 02:24:56 PM
Wow - I agree with Britton that its incredibly poor positioning. Rick also gives the kind of quote that's supposed to sound hip, clever and yet sincere, but it just comes across s [...]