Posted by an Honored Guest
Ya know... we loooove controversy. Better yet, we're totally bowled over when one of our illustrious PR leaders demonstrates the right stuff and takes a stand. And you know we're especially fond of the potential of generating a little heat. Well, here's alotta heat.
It is our distinct pleasure today to have with us Dr. Donald K. Wright, Professor of Public Relations in the College of Communication at Boston University. Don recently made a few comments that have raised more than a few ears and eyebrows.
By way of background, Dr. Wright was recently given the 2007 Distinguished Service Award by the elite Arthur W. Page Society. BIG STUFF! Professor Wright is one of a small number of full-time educators who hold membership in the Page Society. Dr. Wright is the first full-time educator to receive the Award and only the second to become an honorary member.
Here's where it gets interesting. While accepting the award, Dr. Wright made a few remarks specifically about the awful state of PR education today. Yikes! Gutzy! And now it's got everybody buzzin'.
Anyway, we got the chance to sit down with Professor Wright. Without further ado...
CHAPEL: “First, thanks for taking the time to talk with us today. Congratulations on your award.
Let me get right to it: word is you were somewhat critical of PR practitioners in your acceptance remarks. One online report claims you, 'rapped the PR industry for failure to provide support for PR education.' Care to comment?”
WRIGHT: “Thanks for the kind words. This is a huge honor and I’m still trying to figure out how to react to it.
With regard to the quote, as sometimes happens in the news business, I don’t think the article you reference does justice to what I said. Although I mentioned it’s unfortunate many practitioners couldn’t care less about public relations research or education, I did praise those who do support us and also acknowledged support from organizations such as the Page Society, the Institute for Public Relations and PRSA.”
CHAPEL: “You did assert that there are serious problems in public relations education. What exactly and who's at fault?”
Posted by an Honored Guest
A few weeks ago we covered the Fleishman-Hillard announcement about their new Animal Care practice. "One of the world's premier PR firms is going to the dogs," is how we put it. Bottom line: With F-H is all about the bottom line. First a Gay Practice, then a Boomer Group, and now they've got a Pampered Pooch Pack. According to F-H: "Some 63 percent of the U.S. population owns an animal of some kind and per-household spending on pets is at record highs with no signs of stopping. In fact, animal health, a $40.8 billion global industry, is growing at a rate of five percent a year, faster than the general economy and faster than many other industries."
Now certainly F-H is known for its exrtraordinary ability to sit, beg and give a paw; but then again, there's a HUGE difference between an obese city wolf and the genuine alpha dog.
Meet Susan Hartzler. Hartzler is a veteran of the PR industry with more than 28 years experience helping clients in the areas of pet care, travel, food, health, beauty and entertainment. Prior to opening her own firm, Hartzler was Vice President at Murphy O'Brien where she specialized in the resort industry representing world renown destination spots such as St. Andrews in Scotland, the Post Ranch Inn in Big Sur, and the Cousteau Fiji Islands Resort. She also made her mark in the entertainment industry promoting both major motion pictures and television.
But recently Susan decided to rebrand and focus exclusively on her true passion, i.e. her pets. She's opened Alpha Dog Public Relations.
Good for her. NOW THAT'S GENUINE PR!
Listen to Susan tell it in her own words...
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