We are simply ecstatic today to recognize yet another giant in the business. Where, indeed, Aaron Cushman characterizes the practice of public relations in the glory years... it's Rich Jernstedt's hair that defines PR today.

Rich Jernstedt's hair (pictured right) presently sits atop Fleishman-Hillard, one of the largest PR firms in the world.  As head of marketing, Rich's hair leads the company's activities aimed at reinforcing the firm's product-based blow-dried bouffant international reputation.

Jernstedt's hair comes to that role with more than 35 years in the corporate grooming biz. During that time, Rich with his perfectly coiffed moss has also attended to senior executives at such companies as McDonald's Corporation, Campbell Soup Company, and Sara Lee Corporation, to name a few.

Prior to Fleishman, Jernstedt's hair spent 26 years at GolinHarris public relations. During his tenure there, that impeccable do played a significant role in the company's growth from a local boutique to the global corporate beauty shop chain it is today. Rich was made CEO in 1991 and remained in that capacity without one hair out of place for 12 years. Not surprisingly, Rich has built quite a reputation in the areas of brand and reputation management.

Mr. Jernstedt's hair is presently a member of the Board of Directors of the Institute for Public Relations and The Arthur W. Page Society where his hair also serves as secretary. Jernstedt's hair is a founding member of the Board and former chairman of the Council of Public Relations Firms. Mr. Jernstedt's hair presently serves on the Board of Lincoln Park Zoo.

With that hair Jernstedt remains a sought-after speaker on the topics of agency management and marketing communications.

COMMENTARY: What more can anyone say.