Stifle Yourself!Posted by Eric Starkman Sticks and Stones May Break Your Bones, But Words Can REALLY Hurt You
Encouraging, eh? That conversation was in the back of my head the other day when I saw an article in the New York Observer about Joanne Lipman, the embattled editor of the much-hyped new business magazine Portfolio, and again while reading New York magazine's current piece on Matt Drudge. Neither journalist, of course realizing they were in the crosshairs, granted a verbal interview. "Ms. Lipman would only respond to questions by e-mailing a statement," the Observer noted in its article, and the other one talks about how the reporter tried unsuccessfully to get in contact with Mr. Drudge for the piece. If there's a kernel of truth to the journalism tenet that three makes a trend, then it is worth noting that at least that many of the best and the brightest journalists prefer to interact with their professional brethren by keeping their mouths shut and their typing fingers busy, at least when the news isn't pretty. PR Evolution Leads to Major Change at California AgencyPosted by Amanda Chapel
Outstripping Thorp & Co. of Coral Gables, Florida, for the 105th spot in O'Dwyer's Agency Rankings, MP has moved from 3945 Freedom Circle, Santa Clara to 333 West San Carlos Street, San Jose. According to our sources, staff and the firm's clients are presently adjusting to the transition. They now: Head East on Freedom Circle toward Mission College Boulevard; Turn right at Mission College Boulevard; Turn right at Montague Expressway; Take the ramp onto US-101 South; Take the Guadalupe Pkwy/CA-87 exit; Slight left at CA-87 S/Guadalupe Pkwy; Take the Park Avenue exit toward CA-82/San Carlos Street; Turn left at Park; Turn right at South Almaden Boulevard; and then turn right at West San Carlos Street. The change is a little over seven miles. Jonathan Bloom, CEO of McGrath/Power, said: "Reflecting back on our 25 years, we see this move as just the next step in the evolution of the agency. We are excited to mark this milestone with new facilities, and look forward to the continued growth and expansion of the agency."
EDITOR'S NOTE: The agency's telephone number remains the same: (408) 727-0351. |
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I recently had drinks with a very prominent journalist – never mind his name, trust me, he's a biggie – who made a rather remarkable admission: "I rarely give interviews to reporters and when I do it's always via email because I want a paper trail of exactly what I said. Reporters never get it right." He then went on to tell me about a colleague of his who staunchly believes that the only time you should talk to a reporter is when you are promoting a book.
SAN JOSE, Calif., Aug. 29 /PRNewsSpreader/ -- To keep up with the radical changes happening in the PR business, 
In conjunction with the move and to "usher in a new era," the agency is also unveiling a new corporate logo. According to the press announcement, the re-branded logo is "representative of the evolution of the agency and the technology industry as a whole."
Reader Feedback
Mon, Nov 17, 10:01:58 AM
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Mon, Nov 10, 11:16:02 PM
Having to say that you're authentic means that you're not authentic.
Sat, Oct 18, 01:36:18 PM
Wow. Exceptionally poor positioning. Some of your commenters even seem to think it's a spoof. While I don't think clients will be put off by it at a conscious level, I'm sure [...]
Tue, Sep 16, 10:38:12 AM
Having to announce you are authentic reduces authenticity. It's like someone saying "trust me." That's when it's usually time to question any trust you had. "Authentic Com [...]
Tue, Jun 10, 11:03:28 AM
I'm reading this and hoping (almost beyond all hope) that it's a spoof. I'm actually fearful of looking into it further to find out if this press release is real. Please, for [...]
Wed, May 28, 05:19:05 PM
Everyone always warns about the predators on MySpace, but are they ever talking about the predatory marketers there?
Wed, May 28, 05:16:08 PM
I predict the next wave in Web 2.0 Social Networking will be Antisocial Networking.
Tue, May 06, 01:07:08 PM
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