Posted by Amanda Chapel
In our haste to get the story out, apparently we are guilty of a gross omission. Well, at least we got it half right. According to one of our more vocal fans, we only told half the story in our piece last Friday honoring Fleishman-Hillard’s EVP, Senior Partner and Head of Marketing, Rich Jernstedt. The other half is the somewhat sad tale of Rich’s twin brother... Larry.
It is certainly an interesting case study. Larry “Bud” Jernstedt (seen directly below on the right) had the exact same genetic make up, the same upbringing, virtually the same education. Some say, he's every bit the clothes horse as Rich. But for some reason, Larry did not achieve the same level of accomplishment as his illustrious twin.
As we said earlier, Rich is the epitome of success in the PR Biz. On the other hand Larry's career has been somewhat challenged.
Serving for 4 years in the U.S. Navy, Larry rose to the rank of Petty Officer Third Class. Upon leaving the Navy in 1982, he joined Littleton Smails & Associates in Beaverton, Oregon, as an Junior Account Executive in the agency's B2B practice. There he rose to Group Manager in 1992. During that time, he made his mark with his one and only client Mansfield Sprockets. Larry is credited for having written and introduced the technical specs for the now world famous Mansfield 24-Tooth sprocket. In Larry's words, "It not only provides the required clearance for fat 180mm applications, it is designed for use with a 530 power chain without any inner primary modifications."
Due to agency cutbacks, in 1993 Bud went out on his own. After close to seven years of freelancing, he was able to land a part-time position at Dick Hannah Auto Group in Portland. And today, Larry "Bud" Jernstedt is one of the top Suburu salesmen in the State of Oregon.
AGAIN, it's quite an interest study. What possibly could have been the cause of the radically different careers of Larry and Rich? Nature? Nurture? It should be so apparent but at the same time is so hard to say. Certainly, it is something that begs further examination and study by the students of the our industry.
Posted by Amanda Chapel
We are simply ecstatic today to recognize yet another giant in the business. Where, indeed, Aaron Cushman characterizes the practice of public relations in the glory years... it's Rich Jernstedt's hair that defines PR today.
Rich Jernstedt's hair (pictured right) presently sits atop Fleishman-Hillard, one of the largest PR firms in the world. As head of marketing, Rich's hair leads the company's activities aimed at reinforcing the firm's product-based blow-dried bouffant international reputation.
Jernstedt's hair comes to that role with more than 35 years in the corporate grooming biz. During that time, Rich with his perfectly coiffed moss has also attended to senior executives at such companies as McDonald's Corporation, Campbell Soup Company, and Sara Lee Corporation, to name a few.
Prior to Fleishman, Jernstedt's hair spent 26 years at GolinHarris public relations. During his tenure there, that impeccable do played a significant role in the company's growth from a local boutique to the global corporate beauty shop chain it is today. Rich was made CEO in 1991 and remained in that capacity without one hair out of place for 12 years. Not surprisingly, Rich has built quite a reputation in the areas of brand and reputation management.
Mr. Jernstedt's hair is presently a member of the Board of Directors of the Institute for Public Relations and The Arthur W. Page Society where his hair also serves as secretary. Jernstedt's hair is a founding member of the Board and former chairman of the Council of Public Relations Firms. Mr. Jernstedt's hair presently serves on the Board of Lincoln Park Zoo.
With that hair Jernstedt remains a sought-after speaker on the topics of agency management and marketing communications.
COMMENTARY: What more can anyone say.
Posted by Amanda Chapel
Know someone who's received dubious recognition in the PR business? Well, here's your chance to give them their due. We are pleased to announce a call for nominees for the first annual PR Douche-Bag Award.
Inspired by industry notables such as Rick French, CEO of French|West|Vaughn, Ronn Torossian, CEO of 5WPR, Joe Thornley, CEO of Thorney Fallus, and, of course, Steve Rubel, SVP of Edelman PR... the PR Douche-Bag Award (PRDBA) will be given out annually to that special someone who has significantly contributed to the present perception of the public relations profession by "participating in the promotion of issues that meet the special informational and educational needs of almost no one globally."
Judging Criteria: Like the business of PR itself, judging this award will be more art than science. Technically speaking, "douche bag" is used colloquially as a lightly critical term to describe someone who is less premeditated than an asshole. It connotes someone who is generally inappropriate, a little slow and has at least an unconscious predisposition for sleazy.
Regrettably, as there is no barrier to entry to the PR business, almost any gomes can be nominated. However, we are going to try to limit this to PR's truly extraordinary DBs. We are looking for those select small, self important, arrogant, head-up-their-ass individuals who are so much of a douche bag as to take it to another level altogether, i.e. we're looking for the super huge douche bag more commonly referred to today as "d-bag squared."
Nomination Procedures: Any individual in the PR business may nominate a candidate. Each nomination must include a letter summarizing the candidate's qualifications, no longer than two typed pages that address the judging criteria. Two letters that second the nomination must accompany each nomination. The letters need to substantively address the criteria for the award. One of the seconding letters must come from a non PRSA member.
And if that's way too much trouble, just email me their names anonymously at firstname.lastname@example.org.
Deadline: The deadline for nominations is August 31, 2007.
Judging Procedures: Based on the number of nominations, we will select the top ten PR industry douche bags. We will then post a poll on Strumpette and allow for open voting.
Award Gala: The DB Award Gala will be held at the National Press Club in Washington, DC on September 20 from 7:00 - 10 p.m. Hosted by the National Capital Chapter of Strumpettes, we are expecting the event to sell out attracting the best and brightest from top communications agencies, corporations, government organizations, associations and non-profits from throughout the Capital region.
See you there. Good luck douche bags.
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