Stifle Yourself!Posted by Eric Starkman Sticks and Stones May Break Your Bones, But Words Can REALLY Hurt You
Encouraging, eh? That conversation was in the back of my head the other day when I saw an article in the New York Observer about Joanne Lipman, the embattled editor of the much-hyped new business magazine Portfolio, and again while reading New York magazine's current piece on Matt Drudge. Neither journalist, of course realizing they were in the crosshairs, granted a verbal interview. "Ms. Lipman would only respond to questions by e-mailing a statement," the Observer noted in its article, and the other one talks about how the reporter tried unsuccessfully to get in contact with Mr. Drudge for the piece. If there's a kernel of truth to the journalism tenet that three makes a trend, then it is worth noting that at least that many of the best and the brightest journalists prefer to interact with their professional brethren by keeping their mouths shut and their typing fingers busy, at least when the news isn't pretty. PR Evolution Leads to Major Change at California AgencyPosted by Amanda Chapel
Outstripping Thorp & Co. of Coral Gables, Florida, for the 105th spot in O'Dwyer's Agency Rankings, MP has moved from 3945 Freedom Circle, Santa Clara to 333 West San Carlos Street, San Jose. According to our sources, staff and the firm's clients are presently adjusting to the transition. They now: Head East on Freedom Circle toward Mission College Boulevard; Turn right at Mission College Boulevard; Turn right at Montague Expressway; Take the ramp onto US-101 South; Take the Guadalupe Pkwy/CA-87 exit; Slight left at CA-87 S/Guadalupe Pkwy; Take the Park Avenue exit toward CA-82/San Carlos Street; Turn left at Park; Turn right at South Almaden Boulevard; and then turn right at West San Carlos Street. The change is a little over seven miles. Jonathan Bloom, CEO of McGrath/Power, said: "Reflecting back on our 25 years, we see this move as just the next step in the evolution of the agency. We are excited to mark this milestone with new facilities, and look forward to the continued growth and expansion of the agency."
EDITOR'S NOTE: The agency's telephone number remains the same: (408) 727-0351. |
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I recently had drinks with a very prominent journalist – never mind his name, trust me, he's a biggie – who made a rather remarkable admission: "I rarely give interviews to reporters and when I do it's always via email because I want a paper trail of exactly what I said. Reporters never get it right." He then went on to tell me about a colleague of his who staunchly believes that the only time you should talk to a reporter is when you are promoting a book.
SAN JOSE, Calif., Aug. 29 /PRNewsSpreader/ -- To keep up with the radical changes happening in the PR business, 
In conjunction with the move and to "usher in a new era," the agency is also unveiling a new corporate logo. According to the press announcement, the re-branded logo is "representative of the evolution of the agency and the technology industry as a whole."
Reader Feedback
Tue, Nov 10, 04:07:04 PM
Anthone who has to delcare that they are "authentic" must presumably take the view that they are perceived as not being "authentic" - something which might be of concern in a PR company
Fri, Jul 31, 10:58:34 AM
Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]
Thu, Jul 02, 01:52:48 PM
Be careful using the word authentic too often. Might later come off as "synthetic authenticity"
Thu, May 07, 10:19:02 AM
Funny that such an article should appear on a blog no? You guys must be from New York.
Wed, May 06, 12:59:37 PM
I don't have a clue about PR. But, couldn't this move to 'authentic' just really be running away from anything 'virtual' at all, like all the other band-wagoners out there that never u [...]
Sun, May 03, 08:42:38 PM
I'm a totally authentic blogger. Edelman is in deep shit.
Mon, Apr 27, 08:40:57 AM
Makes me wonder what have they been doing until now?
Sat, Apr 11, 02:24:56 PM
Wow - I agree with Britton that its incredibly poor positioning. Rick also gives the kind of quote that's supposed to sound hip, clever and yet sincere, but it just comes across s [...]