Posted by Bruce Pilgrim
Managing a micro-business has its advantages. I make all the decisions and I get all the micro-money. One disadvantage is there's no one to talk to. So, I talk to my cats. They show only minimal interest, being cats, but sometimes I use them as a sounding board. And when they suffer from insomnia, I tell them stories such as the following.
I'd always pictured conventions – I mean conferences – through the lens of Ralph Kramden on The Honeymooners: mostly a lot of drinking with fellow Raccoon Lodge members from all across the country. Once again, cold hard reality disappoints. Conferences are a lot less fun that you might imagine.
In June, I attended Bulldog Reporter's Media Relations Summit 2007 in Washington, D.C. It had been a long time since I experienced a conference as an attendee instead of a worker. Attendees totally have it knocked. All they have to do is spend a small fortune in conference fees, endure the post 9/11 air travel gauntlet, choke down mediocre hotel luncheons, and stay awake during sessions of uneven quality.
I came away with information of varying degrees of utility, a nice zippered bag, a giant paper-crammed binder I will never open, and a whole bunch of giveaway pens. I like pens.
The Bulldog happened at the Marriott Wardman Park Hotel, which appears to be a series of unrelated buildings connected together by demented contractors. The place embodies the word "sprawling," accommodating several conferences simultaneously. I sat through a half day of fascinating sessions on dementia before I realized I was missing the PR conference.
I came away with a better appreciation for social media, blogging, and immersive "metaverse" environments such as Second Life. (If you ever want to hang out there with me, look for a naked furry named "Norm.")
I also learned that there are a whole passel of "wires" you can use to distribute your news releases. There's PR Newswire, Marketwire, Medialink, Business Wire, PrimeNewswire, HighWire, GuyWire, and MarkMcGwire. All of them gave out very nice pens.
(Page 1 of 1, totaling 1 entries)