Posted by an Honored Guest
Got our first responder to yesterday's PR Leader Challenge. It's bold. It's dead-on righteous. Frankly, it's totally exceeded our expectations and set a pretty aggressive pace for our C-Level peers. Joel Postman, EVP of Eastwick Communications submitted a piece titled "The Costcofication of Media."
Joel needs little introduction. He is presently the head of Emerging Media at Eastwick. Prior to Eastwick, Joel was director of executive communications for Hewlett-Packard’s Technology Solutions Group. And prior to that he led executive communications for Sun and was the primary speechwriter for Scott McNealy.
Here, Joel puts it all in perspective. In a little more than a thousand words, he totally captures the dynamics and drivers in today's PR marketplace. He calls it "a crisis of quality for clients." DAMN!
Without further ado... here's Joel:
Posted by Amanda Chapel
Where are you?!! Listen... we had a Call to Action last week where we invited a number of you here to a critical debate about the future of our business. Not one showed up.
WELL, WE'RE ABSOLUTELY OUTRAGED! While there's a growing cancer in our industry, you (plural) seem bent on lining your pockets almost exclusively. Regrettably, a number of your peers are involved in activities that will surely kill our business. And when it goes to hell and you make off with your millions, we are the ones who will be left holding the bag.
Here... connect these dots: Edelman is out doing back flips trying to reduce us to direct marketers; the president of one of the leading "PR 2.0" firms says he cannot see a difference between PR and advertising anymore; there's a whole sub culture now in our business that's presently throwing communications expertise out the window and replacing it with base SEO techniques; you've got Hines proselytizing that we embrace the cartoon that is Second Life; you've got Kempner leading the way for us to legitimize blog bribery. And how 'bout the mainstream biz? You've got Torossian boasting about Girls Gone Wild, taking us from the "lying profession" to porn marketing services. It's unbelievable.
It all raises two simple questions: What won't you do for a dollar? Or preferably, when will you stand up?
Bottom line, the business has never been more pathetic and you are endorsing it with your silence. Used to be that once a year or so a major paper would variously satirize us; today, on Strumpette, there's something daily. Frankly, we cannot keep up.
IT'S TIME FOR A CHANGE! Help us end the silence. Speak up now or forever hold you peace. We invite you to join us the concerned majority in an effort to reestablish the respected professional discipline of PR. No more obfuscation. We'd like each of you to stand up and show your support and especially your smarts.
TELL US! What should we do and how do you personally plan to lead us there?
We look forward to your thoughts.
Posted by an Honored Guest
Ya know, every so often, lightning strikes here. Every so often, the muse will drop by with a gift. This is certainly one of those times.
The following is truly a reference piece. Our colleague Ike Pigott was recently inspired to write on the modern age of PR and its present dilemma. Using a fundamental postulate of quantum mechanics, Ike sheds light on PR's present uncertainties. It's genius.
By way of background, Ike Pigott is a veteran reporter turned communications coach. A 16-year veteran of television news, he was an Emmy-winning writer with a reputation for storytelling. A gifted coach, he taught broadcast storytelling to stations before moving on to corporate interview coaching and crisis communication preparation. Pigott is now the regional Communications and Government Relations Director for five southeastern states for the American Red Cross. He's also a widely-respected social media expert who blogs at Occam's RazR.
Without further ado... here's Ike:
(Page 1 of 1, totaling 3 entries)