Posted by an Honored Guest
Did you catch the Whole Foods vs. FTC fight this week. Great lesson in communications, i.e what to do... and especially what NOT to do.
Well, today we've got a special treat. Today we have an analysis by Eric Starkman, President of Starkman & Associates.
Starkman, a seasoned crisis communications executive, is well known and respected among the national media. He's a journo turned crisis communications pro with pretty extensive creds. Eric’s career includes reporter-editor gigs at major newspapers in the U.S. and Canada, including The Toronto Star, The Montreal Gazette and The Detroit News. Charlie Gasparino, one of the most respected – and feared – reporters on Wall Street, includes Starkman in the acknowledgements of his acclaimed book “Blood on the Street.” Starkman was later the head of the Corporate Communications practice at one of the largest national Investor Relations firms, the former Morgen-Walke Associates.
Without further ado... here's Eric.
Posted by Amanda Chapel
Prima di tutto vorrei ringraziare Toni Muzi Falconi di prconversations.com per averci segnalato l'importanza di questa storia.
Here’s an excellent example of a corporation doing it right and utilizing social media to LISTEN to the “conversation.”
Meet our new friend Roberto Zangrandi. Sig Zangrandi heads Corporate Social Responsibility with Enel, the largest electric utility in Italy. Prior to Enel, he was a financial journalist with a number of leading Italian magazines, and he also served as Head, International Media Relations at Fiat. He is visiting professor for Public Relations Theory and Techniques at Udine, Teramo Universities and is Founding Chairman of the CSR Manager Network of Italy. Excuse me but Roberto’s the real deal.
It is our distinct pleasure to have him with us here today. So without further ado... Sig. Zangrandi.
Posted by Amanda Chapel
Schizophrenia: Any of a group of psychotic disorders usually characterized by withdrawal from reality, illogical patterns of thinking, delusions, and hallucinations. A condition that results from the coexistence of disparate or antagonistic qualities, identities, or activities.
Yikes! Then again, if the shoe fits, as they say. If there's one thing that the Strumpette project has demonstrated definitively, there is the coexistence of disparate and antagonistic qualities, identities, and activities in the PR business today. In some cases they are radically disparate.
Today, we are thrilled to have a true industry heavyweight share his thoughts on the topic. Jerry Johnson is an EVP at the global communications firm Brodeur. He heads the New York and DC offices there and also directs the agency’s issues management and public affairs practice. He has nearly 20 years experience in advising corporations, trade associations and foreign governments on corporate communications, public relations and public affairs strategies. He was a founding member of the Washington-based public relations and public affairs firm Powell Tate and also worked as a vice president at Ogilvy & Mathers Public Affairs.
For us here, he's the author of one of our favorite online publications, Jerry's Juicebar. We are huge fans of his writing and especially his thinking. Jerry's clear as a bell.
Without further ado... it is my distinct pleasure to introduce Jerry Johnson.
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