Posted by Amanda Chapel
Edelman, the world’s largest independent public relations firm, is seeking a Vice President to join its Me2Revolution practice, the PR industry's preeminent loss leader in the social media direct marketing space.
In addition to at least eight years public relations experience, the right candidate will have a keen understanding and have demonstrated advanced proficiency with all this new media stuff. Some track record of developing and executing successful social media strategies and programs is critical.
In addition to new media expertise, the right candidate must also have experience with all facets of marketing communications and brand management. If you've got a deep Rolodex filled with traditional media contacts and can drop a couple names, that'd be huge. Also, we're hoping you've got a least one item on your resume claiming responsibility for some PR/marketing program milestone with a big-name brand that we can boast about in front of potential clients.
Finally, besides excellent communication skills, the candidate should have a strong sense of self, as well as confidence in his or her abilities to provide counsel. S/he must have experience managing relationships with clients and serving as a strategic business partner on a senior level. Bottom line: s/he must be able to foster belief and be able to support it with substantive arguments on an ongoing basis if we're going to pull this off. At the very least here, we are looking for an entrepreneur who is able to keep a straight face in ambiguous situations.
If you're geeky and like playing with gadgets and other cool toys and you think you can help us convince companies to hire us to play with gadgets and other cool toys, visit www.edelman.com and complete an online application for job #002918.
Posted by Amanda Chapel
It has been brought to our attention that we may have been a little one sided in our reporting on the Nikon Blogger Outreach Program. Perhaps we overreacted to Joe Jaffe's stated "quid-pro-quo reciprocity" that he admits is inherent in MWW's campaign. In retrospect, our "whore" accusation may have been accurate but... a bit strong.
That said, we recognize there are always two sides to a story. In the interest of accuracy and fairness, we've reached out to uber blogger and self-described PR expert BL Ochman. As a blogola recipient, the outspoken Ms. Ochman certainly sheds light on the debate. BL contends that she is participating in a limited and sophisticated test; one that she's demonstratively completed.
What follows directly is: a brief description of BL's domain knowledge, i.e. why she is uniquely qualified to test the camera; her subsequent product review of the Nikon D80; and a few select photographs BL was able to capture with the camera.
OCHMAN'S BACKGROUND IN PHOTOGRAPHY
According to BL's website, photography's a "hobby". She did actually study it as part of an undergraduate degree (took a course apparently). And if it weren't for the allergies... who knows. BL: "I used to print my black and white pix until I became wildly allergic to the chemicals and had to stop going into dark little rooms."
Undeterred, BL says she later "went to the Maine Photographic Workshop" and also claims to have taken a few courses at the International Center for Photography. Note: although no specifics were provided, we do understand BL met some nice people there.
Lastly, one source has it that Ms. Ochman has been seen prowling the photography section of Barnes and Nobel a few times. And the book, Ansel Adams' "The Making of 40 Photographs," is proudly displayed on her coffee table in her living room.
So, unlike the majority of the other bloggers in the blogola program, BL has a considerable amount of depth in this area.
If there's one thing that surely quells the critics that want to characterize MWW's campaign as a simple bribe for positive coverage... it would be a substantive technical review. BL does just that.
Since receiving her 1-year "loaner" a few weeks ago, BL has provided a review that has even the experts in awe. She's written and published a product comparison pitting her cheapie 3-year-old, Canon PowerShot A85 pocket consumer camera up against the almost 4-times-as-expensive new professional SLR, the Nikon D80. Here in its entirety:
Note: To ensure the relative accuracy of the comparison, both cameras were on automatic for the test. Also note, where Benny is a labradoodle, both Sophie and Billy are of undetermined dog breeds which may have slightly skewed the photo results.
The following are a few select shots that not only clearly demonstrate BL's expertise and artistry, but also more importantly, show off the true capabilities of the Nikon D80. (Click on the image for a larger view.)
What more can be said. BL's test and review have certainly been comprehensive. As ethical as she is, we suspect BL will be returning the loot directly.
As you can probably imagine, "Two boys on a stick" has been quite viral especially among the mostly ambiguously male members of the PR blog community. As last count, that photo alone has had some 231,917 downloads. Now that's PR 2.0! You just can't buy that kind of credible endorsement and market reach.
Posted by Amanda Chapel
Lessons from MWW-Nikon D80 Blogger Program
Well, every so often, a story comes along that really strikes a nerve here. Some things strum the “Strumpette” brand like she was meant to be. See, like PR, a strumpet manipulates peoples’ beliefs and emotions... and for a couple bucks more, we’ll dance this Thursday’s Rotary Club luncheon at the Dangle Lounge. For the right amount of money, we can do tricks with our tongues that would have you... well... gladly trade your eternal soul for a minute more of unadulterated sweet nothings. Don’t stop... PLEEEEEZE DON’T STOP! Now that’s PR.
A little too ethereal for ya? I understand. Here: I once worked for a total empty suit, leisure no less. But truth be known, Pete was an unbelievable publicist, a genuine media wizard. The guy could place a story about your grandma’s corn in the Wall Street Journal, no lie. How did he do it? Well, he had amassed a personal rolodex too heavy to carry for one. But most importantly, he had built up "relationships". He was always doing favors: impossible dinner reservations? Go to Pete; tickets to sold-out sporting events and concerts? Go to Pete; the occasional trinket for a wife or gumar? You could count on Pete. He was a man of seemingly infinite connections and resources whose total discretion was absolute. Frankly, it was a harmless arrangement, B-to-B greasing the skids some, is all. Excuse me but that's how business works. Right?
Well, that's what we all thought ‘til Pete got busted for giving expensive cameras to a few key reporters. Then Pete’s glorious ride abruptly ended. As a result of the perception of impropriety, most/all of his client’s key trade pubs labeled him persona non grata. In short order, he was washed up and swept out. Sad really. Some would say that he was just being nice and that the media with its patrician views totally overreacted. It was only a little payola, so what?!
... And that still happens today. Just a few days ago this supposed “scandal” broke: “Richard Johnson, editor of Page Six and one of the most powerful gossip columnists in the media world, has admitted in today's New York Post to accepting a cash payment from New York restaurateur Nello Balan. Balan has been regularly mentioned in Page Six. The one allegation Page Six admitted to was that of a $1,000 cash gift in 1997. The Post's editor in chief admits the bribe was unethical.” Apparently. Post editor in chief Col Allan said, "[Johnson] was reprimanded, and policies were adopted that render such ethical lapses completely unacceptable."
Silly. Our adherences to standards like this are down right anti business. Bribes in 3rd-World countries are standard practice. Hello! It's no big deal.
Well fortunately, the Internet is still pristine and uncorrupted by anti business bias or government intervention. Sure, the Microsoft/Edelman laptop giveaway was a total disaster. But that’s really due to mismanagement and a misunderstanding of Internet culture. Thank God for PR agencies like the MWW Group and their ability to maneuver unencumbered by these wrongheaded ethical prejudgments.
Posted by Amanda Chapel
This just in from our London office...
CORRECTION: The photo above is not that of Irene Jarvis. Regrettably, in our haste to break this story, we apparently dropped the ball. Pictured above is frequent conference attendee and irascible blog futz bucket and buttinsky, Jeff Jarvis. We apologize for the mix up.
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