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Topics from March, 2007

PR Quote of the Day

"It is important for PR to involve regular people through social media to provide observations that humanize and connect, so that the ‘voice of authority’ is friend and confidante."

Current Lawsuit Clock

On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by

Also in this Issue

Obama’s Homage to Mark Penn
Wed, Feb 20

Anti-Web 2.0 Group Resorts to Kidnapping and Torture
Tue, Feb 19

How to Game Social Networks
Mon, Feb 18

Timely Inspiration for the PR Industry (ironically)
Sun, Feb 17

"New PR" on Trial; Prosecutors Turn to Motive and Method
Fri, Feb 15

Horrors! Target Disses Bloggers
Tue, Feb 12

Writers/Contributors

Mark Abrams

Amanda Chapel

Fr. Brian Connolly

Fake Richard Edelman

Sheryl Dickerhoof, APR

Bruce Pilgrim

Prof. Martin Turnbull

The Vault

Readers' Choice

Industry Elite

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Rufus about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity'
Mon, Nov 17, 10:01:58 AM
Ok, I've been lying to everyone the whole time. I'm not really a dog, but I've been pretending to be.. but starting today, I SWEAR I am going to be AUTHENTIC! I am gong to be [...]

Allan about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity'
Mon, Nov 10, 11:16:02 PM
Having to say that you're authentic means that you're not authentic.

Britton Manasco about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity'
Sat, Oct 18, 01:36:18 PM
Wow. Exceptionally poor positioning. Some of your commenters even seem to think it's a spoof. While I don't think clients will be put off by it at a conscious level, I'm sure [...]

Paul Jonas about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity'
Tue, Sep 16, 10:38:12 AM
Having to announce you are authentic reduces authenticity. It's like someone saying "trust me." That's when it's usually time to question any trust you had. "Authentic Com [...]

Jim Cota about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity'
Tue, Jun 10, 11:03:28 AM
I'm reading this and hoping (almost beyond all hope) that it's a spoof. I'm actually fearful of looking into it further to find out if this press release is real. Please, for [...]

Diane about How to Game Social Networks
Wed, May 28, 05:19:05 PM
Everyone always warns about the predators on MySpace, but are they ever talking about the predatory marketers there?

Diane about Anti-Web 2.0 Group Resorts to Kidnapping and Torture
Wed, May 28, 05:16:08 PM
I predict the next wave in Web 2.0 Social Networking will be Antisocial Networking.

Ophelia Chong about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity'
Tue, May 06, 01:07:08 PM
If it looks like Dog Doo, feels like Dog Doo, smells like Dog Doo...then it's Authentic! I'm Sold.
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