Posted by Amanda Chapel
The Social Media Survey: Revolution or Bust?
"She may be good but she ain't easy." If I had a dime for every time someone used that phrase to describe Strumpette.
Hey... we surely like to show off a little thigh. It's just a tease thing. But when it comes to putting out.... hmmmmmmm, not likely babe. Well, maybe. Our friends over at Ragan Communications have kindly asked for a "teensy favor." If they were all this smoooooooth.
Anyway, with a come-hither smile and a glint in my eye, I'll hike this Armani skirt an inch, maybe more for this. The company has launched a survey to discover whether the social media revolution lives up to all the hype. You had me at hello!
Here: Are CEOs as out of touch as we suspect? What exactly ARE companies doing in social media? Are all of these bells and whistles actually HELPING anyone communicate better?
Want to learn more? Join me in taking the survey online by clicking here. Ragan promises a free "social media toolkit" when it's completed. We love when the boys buy presents.
Arrivederci amore, ciao.
PS By the way, we're hoping to convince Bill Sweetland at Ragan Research to show us the early returns. I think I heard a "yes, yes!" :) Stay tuned.
Posted by Amanda Chapel
The following is an Open Letter to Naked Conversations co-author, Shel Israel. It is in response to his recent post, "Dear Amanda: It's over between us."
In response to your note... in order of appearance:
1. I'd like to first point out what inspired your reaction. Shel, you empathize with Phil Gomes greatly. We merely brought attention to a key phrase in your characterization of his/Edelman's work: “Gomes gives a case study of how Edelman used MySpace. It got word of mouth going and it was transparent in the effort.” We asked two essential questions: Did the people being used and manipulated think Edelman was being transparent? And, why aren’t you (Shel) asking that question?
2. People that are satirized never find satire humorous. Sorry. That said, the majority of our audience finds our commentary compelling, poignant and often amusing. That's all.
That said, other than blatant boosterism, what value does your journal bring? Let's compare notes.
3. As to "stale," I certainly understand and partially agree. The subject matter, PR, is quite limited. As such, so is our repertoire for poking fun. You can only toss a midget so many times.
4. With regard to cheapening ourselves with any "stunt," excuse me but... we ARE PR! We do stunts! Now, hold yourself up to the same standard.
5. As to me being in the shadows... PR practices in the shadows by definition. Think about it.
6. An "obsession" with Edelman?! Hardly. We wish they'd shut up. Edelman and their Me2Revolution farce have staked their claim as "leaders" in all things Web-PR 2.0. As such, they're an easy target. Frankly, they are our most prolific contributors ironically. As to our negative characterizations of that firm, see KD Paines' analysis: "PR's Reputation Continues to Suffer in the Blogosphere." Edelman leads the dubious band by a long shot. Apparently, we are not alone in our skepticism.
7. With regard to transparency, WE ARE NOT SELLING ANYTHING! We are only asking our audience to think and question. As such, we have NO obligation to be "transparent." Whereas, you do.
8. Relationship? With you? Funny. Someone asked the other day if I'd entertain a relationship with an older man. I responded that I love older men, i.e. ones well established, sitting on at least 5 boards, with country estates, no kids and a history of heart disease. :)
- Amanda Chapel
PS With regard to "naked," I might suggest...
Posted by an Honored Guest
A Postcard from Topaz Partners’ Adam Zand
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