A little preface if I may: I bled this one. I prayed for a reference piece and my vixen muse had me crawl for it. As you'll see, it was on my belly over a razor’s edge. ‘Tis the season, ‘tween Christmas and Auld Lang Syne, I am typically awash in spirit. I go happily merrymaking as She strops the rage to hone the blade. You'll see, I wrote this raw and particularly depressed. But She kept her promise. In the end She was quite generous.

With that as backdrop, such as hangovers are, I've been haunted by a teeth-gnashing rumination. The Bloggeratti pat phrase “they just don’t get it” keeps churning in my head. All the while, my evil Muse repeats a simple refrain: "when the got-its that don’t get it is good.”

Chris Cree is a “business blogging consultant” who "gets it." With little more than his own personal blog and a pocketful of zealous opinion, Chris would be thrilled if you gave him money to justify his life. In his words, “Blogging is my thing and I’m passionate about it because I understand how tremendously beneficial it can be to your businesses profitability.” Fact is, no one knows that to be the case. Forrester analyst Charlene Li is working on an ROI calculation to figure out "cost-benefit" or "risk-benefit" analysis for blogs, as we speak. And according to accountant and celebrity blogger Dennis Howlett: “You can't realistically apply accounting type measures to blogs because they don't fit. I can tell you it's been very difficult to move away from traditional measures as reflective of how we measure ROI in social computing initiatives.” All of which means, of course, that Chris’ zealotry doesn’t amount to squat in the business world.

But, our young Chris is undaunted. In fact, he’d go so far as to educate me with, “Why One PR Expert Doesn’t Understand Business Blogging.” Chris says that my “core error” is that “Money is about people.” In summary, Chris thinks it’s all about “relationships” and how people feel.

I am again reminded of the Woody Allen quote, “It’s nothing that a fistful of Prozac and a baseball bat couldn’t cure.” This is where the baseball bat comes in: First off, money is about property, you dink! And to protect property is why people hire lawyers... or more efficiently buy shotguns. Here's reality bub... get the fuck off my land!