Posted by an Honored Guest
Today's topic is: the adoption of corporate blogging and intersection of the enterprise and individual personalities.
Yiiish! That's a 900 lb. sentence. Well, maybe clarifying might lighten that up some. By "today" we mean 2006 not just November 5. Here at Strumpette, we've explored this crossroads variously since our inception. Ethics and hypocrisy aside, it's a core theme. As we've entered this new virtual Web World, we've already found that its very nature is dramatically forcing us in PR to redefine who we are and what we do for a living. The challenge is to do that while being consistent with our roots. That's tough. Some doubt it's even possible.
Today, as in November 5, we are thrilled to have Rohit Bhargava help us explore this topic. Rohit is VP Interactive Marketing at Ogilvy Public Relations Worldwide. He's one of the founding members of the Digital Influence group there. He's an expert, author and sought after speaker on the topic of interactive marketing.
Without further ado, here's Rohit...
Thank you Rohit.
We invite our readers to comment. We look forward to your thoughts.
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