Posted by Amanda Chapel
St. Louis, MO - Fleishman-Hillard Inc. today announced the launch of a new team designed to reach baby boomers. FH Boom will offer research, training, program assessments, creative strategy... you know, the usual stuff corporations spend good money on chasing sales.
Dave Senay President and CEO of Fleishman-Hillard said, "I know I know... the gay practice was almost the exact same announcement. 'Such and such represents a strategic approach to communicating with a large group that has unique needs and interests as well as tremendous purchasing power blah blah.' But this is totally different. Gays only spend about $45 billion a year on goods and services where boomers spend more than $2.1 trillion! We're talking 50 times as much without all the drama and baggage. I mean, c'mon!"
Like the gay, lesbian, bisexual, and transgendered practice group, Fleishman-Hillard is one of the first global PR firms to offer a practice group that is exclusively geared to boomers. Other practice groups the firm is currently considering include: The CEOs of the Fortune 1000 Practice Group; The Really Large Land Track Owner Practice Group; The Recent Inheritors of Over a $100 Million Practice Group; and the Friends of Warren Buffett Practice Group.
Ben Finzel, co-chair of the firm's gay practice said, "FH Out Front was a simple, instantly recognizable name that describes who we are, how we operate, and why we know the community. FH Boom, well..."
FH Boom will be headed by Eileen Marcus and Carol Orsborn. Marcus is a senior partner who's been the agency lead on AARP. Orsborn is a ringer the agency brought on with a Ph.D. in adult development. Orsborn literally wrote the book on the boomer generation. Her most recent book is BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman.
FH Boom is headquartered in the firms's Washington, DC office but can meet with potential clients anywhere throughout Fleishman’s global network of 80 offices.
# # #
It has been brought to our attention that the photo featured with this story is actually from another book on Boomers. As Ms. Osborn had written "the" book, we naturally assumed. We were wrong. This is from "Marketing to Leading Edge Boomers," by Brent Green.
In all fairness, we've included a little review. Green's book gets 5 stars:
Posted by Amanda Chapel
Called "Most Honest PR Event Ever"
Here's a funny twist: As you recall, we teasingly suggested that last week's "Play of the Week" was a potential Silver Anvil award winner. Well, that led to one avid fan giving us a tip. Turns out that at least one 2007 Silver Anvil is a lock.
What's a Silver Anvil? In the language of spinspeak, here's the Public Relations Society of America's definition: "The Silver Anvil is annually awarded to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. Silver Anvil Awards recognize complete public relations programs and must meet the highest standards of performance in the profession. By elevating 'best practices' and increasing the visibility of professional role models, the Society strives to encourage the highest standards of practice and public service." In plain English, it's PR for PR; it's the "Oscar" for puffery and unadulterated poo.
Well, this year, apparently real poo is a sure winner in the Special Event category. The Miami Metrozoo now has on display a 5,000-square-foot exhibit on excrement titled "The Scoop on Poop," which invites visitors to explore the science of dumpum.
According to the Associated Press, "Meadow muffins, guano, caca... the words for poop are endless, but the zoo has added another term to the list: educational. The exhibit is filled with photos of animals in some of their most indelicate moments. Stool sample models abound: haylike football-sized balls (elephant), kidney-bean-looking pellets (porcupine) and coallike lumps coated with fur (black bear)."
For the record, our source tells us that the decision by PRSA did not come without a lot of internal wrangling. Some argued adamantly that poop could be considered for a number of categories: Community Relations, Reputation Management, Public Service, Marketing Consumer Products, Marketing B2B, Global Communications, Crisis Communications, Internal Communications and Investor Relations. Butt in the end, as is with the industry in general, the literal minds won out.
Howard Haberman, APR, President of Haberman Communications Strategies, said, "Every so often something comes along that leaves others behind. All I'm gonna say is that this has got to be the most honest event ever. In the age of transparency, it sets a standard for love and service all of us."
Last year, the Silver-Anvil winners in this category were:
- Dome HK for "Chicago For Everyone" (for General Motors);
The poo exhibit is scheduled to close at the Metrozoo in January. The Poo PR road show will then make stops in Philadelphia, Pittsburgh and Redding, California.
The Early Bird Deadline for this year's Silver Anvil entry is February 16, 2007. March 2, 2007 is the final deadline for entries.
STORY UPDATE 11-21-06
It's been brought to our attention that we did not include the word "shooshoo." We apologize for the oversight.
Posted by Amanda Chapel
CHICAGO - Using the cover of night, Disney's Mickey Mouse pulled off a huge heist here yesterday. Mickey -- along with accomplices Goofy, Minnie Mouse, Pluto, Chip 'n Dale, Clara Cluck and Daisy Duck -- stole Christmas outright from Santa Claus at the annual Christmas Parade down the Magnificent Mile.
According to the PR announcement: "The Greater North Michigan Avenue Association will celebrate the 15th Annual Magnificent Mile Lights Festival on Saturday. The festive lighting of more than one million lights along North Michigan Avenue is ushered in by Mickey Mouse and his Disney friends, followed by a spectacular fireworks show over the Chicago River."
Santa, the mythical gift-giving figure in various cultures known for distributing presents to children worldwide, was noticeably upset by what had happened. Santa said, "I am the damn star. Mickey doesn't know butkus about Christmas. Without me there wouldn't be a 'Magnificent Mile.'"
According to our sources, the cost of the event is a drop in the bucket compared to the traffic and revenue it generates for Disney World.
Mickey if you're reading this, all we want is a HD Camcorder. We've been good. We're goin' to Disney World!
Posted by Kailey Astor
JaMarcus Russell's four-yard touchdown pass to Early Doucet with nine seconds left in LSU's 28-24 win over Tennessee has been nominated for the Pontiac Game Changing Performance this week. No no, not that. We are talking about the tactic of the week in the public relations game. And here it is: Somebody – and we are not totally certain who – tried an intriguing new PR approach last weekend in the Southern New Jersey community of Barclay Farm. Someone - and we are not totally certain who – left a severed pig’s head at the front door of local gadfly Alene Ammond.
Okay, by way of a little background: When the PR industry gets involved in a David vs. Goliath battle, pitting community activists against corporations or the government, guess whose side we usually take? Unless David happens to be David Geffen or David Rockefeller, he can’t afford us. So we all rush to Goliath’s side with our bags of tricks -- some preliminary research, a SWOT analysis, soft-soundings of local press, a list of charities favored by politicos, two dogs, five ponies.
See, Goliath is totally misunderstood and underrepresented. And if democracy means anything, if fair play and free speech still exists in this country, Goliath has a right to hire us. For $50,000 a month (and reasonable expenses, of course), Goliath will get every billable-hour-churning tactic we can throw at his problem, e.g. press packets, VNRs, testimonials, the works. In fact, if he's got just a little "extra," we'll get "creative."
Well, according to the Philadelphia Inquirer, this Ammond person has battled government officials in Camden County and Cherry Hill, alleging fraudulent deals with developers, cozy arrangements with adult-video merchants, and insensitivity to community needs. To Goliath, she's a damn nuisance.
So imagine, if you will, the PR challenge. Objectives: 1. Neutralize Ammond. 2. Create a memorable symbol that wards off future errant activists. 3. Make sure the character is kid friendly. 4. Ensure that all program deliverables are biodegradable.
Hmmmm. "How 'bout a pig's head?!!!!"
Now for the record, this campaign has/had "legs." Sources have it that the unnamed firm is considering a blog, describing his travels throughout the country in a Winnebago. The pig would sprinkle throughout his blog posts clever clues to his identity. This will engage members of the community in a kind of treasure hunt. Nowadays, you just have to involve the public.
Finally, just when the campaign has reached fever pitch, the mysterious company’s CEO should appear at a Board of Freeholders meeting, wearing the pig-head over his own, with a promise to reveal his identity during his testimony. TV news outlets would simply have to cover it live. Just as the head is about to be removed, an assembly of Hooters waitresses would appear, with platters of pork ribs for the freeholders and their staffs to consume while debating the pig’s project. The community activists would have nothing to counter this, and would slink away, humiliated, and thus cede the pig his wishes by default.
Brilliant! This is surely a Silver Anvil winner in the making.
(Page 1 of 2, totaling 8 entries) next page»