...But you just can't make a good outcast like you used to.
Remember “third-party endorsements?" Getting influential people to pronounce their approve of a client was once thought to be the absolute brass ring in the PR biz. No more. Nowadays, if a junior account executive comes into your office with a scheme to get a client endorsed by some notable, well forget it. You've got no choice. It's obvious they're hopelessly clueless and you've got to let them go.
“You just don’t get it Jennifer. We're paid to get our clients market attention. No one gives a damn about Bambi anymore, Sweet Cheeks. Look at Paris Hilton! Look at Lindsay Lohan! Look at the Dixie Chicks for Christ's sake. It's all about creating controversy. Sex sells!!”
Today, the Dixie Chicks are more famous for being despised than they are for their songs. Given their new rep as brave and vocal soldiers of the First Amendment, the Chicks’ music is curiously pedestrian. Excuse me but they're more Dolly Parton than Marilyn Manson. But when country-music DJs and Republican politicians denounced them for dising President Bush, the Chicks immediately became one of the hottest acts in the country.
This was all recently documented by acclaimed filmmaker Barbara Kopple in her latest, "Shut Up and Sing." Kopple, who's won an Oscar portraying the downtrodden coalminers of Harlan County, Ky., knows virtuous martyrs when she sees them, even quadruple-platinum-record ones.
Unfortunately for the movie distributors, the Dixie Chicks’ CONTROVERSY was way back in 2003. Somehow, in the intervening three years, the gals have curiously avoided deportation and imprisonment. They weren't even reduced to playing seedy nightclubs or doing parking-lot tricks for 2 bits a throw. Nothing. Well today, hugely mundane turns out to be a huge PR problem.
Reader Feedback
Tue, Nov 10, 04:07:04 PM
Anthone who has to delcare that they are "authentic" must presumably take the view that they are perceived as not being "authentic" - something which might be of concern in a PR company
Fri, Jul 31, 10:58:34 AM
Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]
Thu, Jul 02, 01:52:48 PM
Be careful using the word authentic too often. Might later come off as "synthetic authenticity"
Thu, May 07, 10:19:02 AM
Funny that such an article should appear on a blog no? You guys must be from New York.
Wed, May 06, 12:59:37 PM
I don't have a clue about PR. But, couldn't this move to 'authentic' just really be running away from anything 'virtual' at all, like all the other band-wagoners out there that never u [...]
Sun, May 03, 08:42:38 PM
I'm a totally authentic blogger. Edelman is in deep shit.
Mon, Apr 27, 08:40:57 AM
Makes me wonder what have they been doing until now?
Sat, Apr 11, 02:24:56 PM
Wow - I agree with Britton that its incredibly poor positioning. Rick also gives the kind of quote that's supposed to sound hip, clever and yet sincere, but it just comes across s [...]