Eleventh-Hour Showing Nudges Out Edelman’s Rubel

FOR IMMEDIATE RELEASE

NEW YORK - Mahmoud Ahmadinejad, APR, President of the Islamic Republic of Iran has been named PR Person of the Year for 2006 by the popular PR industry trade journal Strumpette.

"For sticking to his guns and reshaping global politics in a single press tour... Ahmadinejad came to what certainly would be considered the enemy camp, took the microphone and presented his side of the story with overwhelming success," said Amanda Chapel, managing editor of Strumpette.

Strumpette's Person of the Year Award is given to the person who most affected the events of the year, for better or for worse. A panel of nine recognized leaders in the Public Relation industry from North America, Europe, and Asia selected the winners from dozens of nominations by peers around the world.

Other finalists this year that have used the media to further their own agendas include:

Chapel said, "Rubel was our choice but Mahmoud surprised us all with his overwhelming eleventh-hour showing. He humanized a totally negative image; neutralized his detractors with half-truths and artful dodges; and simultaneously galvanized a growing anti-American sentiment throughout the world. And he did it all on American soil using our right to free speech and our liberal media... presenting himself as a peacemaker all while he's BUILDING A BOMB for Christ's sake! Seriously, as far as PR goes, it doesn't get any better."

Last week, Mahmoud Ahmadinejad visited New York to address the 192 members of the 61st session of the UN General Assembly. There he reasserted his country's right to nuclear technology. He also questioned authority and legitimacy of Security Council with regard to imposing sanctions on Iran for its suspected program to develop nuclear weapons. Outside the General Assembly hall, Ahmadinejad went on a whirlwind successful media blitz.

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CHICAGO - Strumpette, the widely-popular PR industry journal, today announced that it will host the PR industry's first online confessional.

As seen today on NBC's Today Show (link here), this is a 21st-century version of a traditional religious practice. The online confessional is an ultra-convenient way to maintain spiritual wellbeing anytime and anywhere in total privacy via the web.

PR's online confessional (link here) provides spiritual absolution for industry specific sins, from minor trespasses to serious ethical situations. These include sexual harassment, bill puffing, bait and switch, retread creative, as well as more serious conflicts of interest and even stock fraud. Strumpette online confessional gives the guilt-ridden PR professional on the go an easy and anonymous way to unburden their conscience.

It is a simple 4-step process. The confessions are entered and posted instantly online. In most instances absolution is also instantaneous.

Some of the sins that have been forgiven today include:

- "I haven't had a creative idea since 1994. I've presented the exact same plan outline and new business proposal to every single client I've pitched in the last 12 years."
- "I abruptly resigned a client just before the holiday gift guide season. It took them over two months to sign a new agency and by then, they missed the holiday season, which they were depending on to generate sales. The company folded by the middle of the following year."
- "I had a hot secretary last year who turned out to be a total cold fish. Spurned all my advances. No sense of humor at all. I ended up making her life a living hell until she quit."

Amanda Chapel, managing editor of Strumpette said, "Unfortunately, without confession, PR's main job turns totally reactive. The PR pro spends all his or her time spinning the last lie they told trying to cover for the one before it. We hope this helps end that hideous cycle."

For more information, visit http://strumpette.com.

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