What If He's Wrong?

"So there you have it, Sir Martin's fervent wish that the world returns to a walled garden of proprietary content, a well manicured lawn and beautifully tended flowers where marketers reach consumers through saturation advertising or direct mail or other one way push tactics versus the Saffo/Jarvis/Gillmor view of a chaotic world of continuous discussion, learning from the crowd and remixed media where companies must cede control to gain credibility. To me the choice is as clear as Berlin before the fall of the wall and the Berlin of today." -- Richard Edelman

There you have it, indeed. The above quote is an excerpt from Richard Edelman's response to an article in the Financial Times last week, "Sorrell warns of e-communities threat." Like a drunken gambler's tell, in one simple gesture, Edelman, the CEO of one of the World's largest PR firms, reveals his hand, as well as his intensions. He's all in and then some. He's also betting the future of PR. Bottom line: He's got your future on the line, too.

Here's a brief examination of Edelman's big gamble. Here we also address the essential question "What if he's wrong?"

We've been doing a lot of thinking. Of course, that's seductive and always dangerous.

But in this case it's paid off. Early next week, we'll be posting a great article from one of PR's most respected industry gurus. It is an in-depth analysis of Edelman's Me2Gamble. Richard's all in; he's also bet your future; and according to our expert, he's all wrong.

Stay tuned.