You want public attention? Today, the key is skin and confrontation.

Pamela Anderson, the blond bombshell and former Baywatch star stripped in the window of Stella McCartney's London boutique Wednesday night as part of a protest on behalf of PETA (People for the Ethical Treatment of Animals). Anderson joined a bevy of gorgeous models to recreate PETA's iconic "We'd Rather Bare Skin Than Wear Skin" ad campaign. Stripped to their couture skivvies, the models greeted guests and waved to the crowds and media promoting their fur-free cause.

A reporter asked Anderson about the Beyonce Knowles incident last June in New York where the singer was trapped by PETA who then bombarded her with questions about animal cruelty. The reporter said, "Is there now a need to name and shame celebs who wear fur?" Anderson went on the attack:

"I don't think they're glamorous at all, especially the ones that are starting to put fur in their clothing lines like J. Lo and Beyonce. It's really important for them to be conscious of what they wear, especially as they're fashion icons. Jennifer Lopez and Beyonce are beautiful women; they don't need fur. They should be proud of what they've got. I've sent them videos showing what goes on at fur farms and hope that when they see how cruel it is they will ditch their fur."

Editor's Note: As Ms. Anderson was wearing a thong, it technically could not be determined if she truly wasn't sporting any fur.

Being billed as the All New Big Oil Extravaganza!, top executives at oil giant Shell have begun a 50-city tour across the United States this summer.

This is part of an oil industry public-relations campaign to thwart a growing movement in Washington to raise taxes on profits. The move is the first such effort in the company's history, as major oil firms try to dampen a political firestorm over soaring gasoline prices in spite of record earnings.

Last February, Shell reported that it had amassed record profits of $22.94 billion up nearly a third on the year prior. In just the last quarter of '05 it had made a record $5.4 billion.

"Our good performance in the fourth quarter 2005 gives us a solid platform to build on in 2006," said chief executive Jeroen van der Veer.

As to the U.S. road show, John Hofmeister, president of Shell Oil Co., the company's U.S. arm, said, "These are unprecedented times that require unprecedented responses."

In a related story... Barnum and Bailey Circus makes its way to Alltel Arena in Little Rock, Arkansas, Aug. 24-27, arena officials announced today.

Showtimes are 7 p.m. Thursday through Saturday, plus 11 a.m. and 3 p.m. Saturday and 1 p.m. and 5 p.m. Sunday. Tickets go on sale Monday, July 24, at 10 a.m. through all Ticketmaster outlets or the arena box office. Prices start at $11.75 all the way to $42.75 for front row seats. $65 seating is reserved for the Circus Celebrities. Rumor is that there are also five $1 billion seats reserved for Shell Oil Executives.