Posted by an Honored Guest
A Global Survey of the PR Business
It is my distinct pleasure to introduce a guest column today by J. David Gallagher, Partner/CEO, Ketchum London. In it he discusses "the dramatic world-flattening changes happening in business, media and culture and how the vast majority of agencies remain mired in antiquated outlooks and structures. Some are adjusting to the shifting landscape, but many others have yet to register the changes happening all around them. Who will thrive, and who will not?"
NOTE: This is a work in progress, a survey. Gallagher is currently collecting views from PR people around the world. His objective is to tap into the group mind of PR to articulate the vision of tomorrow's successful consultancy. So far he's heard from more than 150 colleagues and peers. Gallagher is scheduled to present these views at the PRCA annual conference next month in London.
This is your opportunity to have you voice heard. We want to hear from you today!
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