By way of introduction, as you know, we in public relations puff things up so as to influence other people's decisions. One may spin variations of that ad infinitum but that's pretty much the definition in a nutshell. When it's a product, it's certainly the "cure for cancer;" when it's a service (intangible) we have for you "one of the world's leading experts." Here we focus on the latter.

Pope slows production at the 'saint factory'

In what is being viewed by some as a major departure in policy, one of the world's largest PR organizations, the Catholic Church, today announced that they were cutting way back on canonizations.

In a document made public yesterday, several days after the Pope had informed the Congregation for the Cause of Saints (the Vatican's saint makers), Benedict XVI stressed the need for strict definitions in deciding who should be elevated to saint.

This just in...

I am just shocked!