St. Louis, MO -- RainbowVision Properties, a Santa Fe real-estate developer that specializes in retirement communities for graying gay, lesbian, bisexual, and transgender people (LGBT's), has selected Fleishman-Hillard's as its agency of record.
FH Out Front, Fleishman's "gay and lesbian communication practice," was selected after a "multimonth" (their word) review that included several unnamed communications firms.
Launched in November '04, FH Out Front is the first majorly gay communications practice within a major PR firm. Its purpose is to "help clients design and implement communications programs to reach the nation's LGBT population through a variety of online and offline channels" (?). Fleishman was the official public relations firm of both Europride London 2006 (June 16-July 2, 2006) and Gay Games VII in Chicago (July 15-22, 2006).
According to the press release, Joy Silver CEO of RainbowVision "explained," "As RainbowVision grows, we need a communications partner that can grow with us. The FH Out Front team, with its national reach and LGBT community expertise (?), is ideally suited to help us communicate our story to a broad audience. We're looking forward to working with the team."
In June, RainbowVision officially opened its first community in Santa Fe with a gala grand opening event that included a performance by Lesley Gore. In 2007, the company will break ground on their second development in Palm Springs, California.
The FH Out Front team will be led by Ben Finzel, co-chair of the firm's global FH Out Front practice in Washington, D.C., and will include unnamed staff from the firm's San Francisco and Austin offices. Fleishman says that they'll begin work at the end of the month so I guess that means next week sometime. Apparently, the effort will embrace strategy, media relations, and partnership activities (?).
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- The press release had RainbowVision as "the nation's pre-eminent developer of LGBT communities," but I took it out. I mean... the developer only actually has one development so far for christsakes. One hardly the nation's pre-eminent anything makes.
- Joy didn't say the quote above. No human talks like that.
- I am not really comfortable with the "partnership activities" (not that there's anything wrong with that). Just the word "practice" in this context is loaded.
- As far as "LGBT community expertise," I don't really know what "gay expertise" is.
- The sentence, "FH Out Front helps clients design and implement communications programs to reach the nation's LGBT population through a variety of online and offline channels," bugs me. I probably would have written it: "Fleishman-Hillard helps clients design and implement communications programs that help communicate with LGBT's broadly." The "variety of online and offline channels," is just... well... poofery. I mean, are there others?