Another 5WPR publicity stunt? Sure looks that way. Our source tells us that there are a whole slew of domains related to their competitors all which then redirect to the 5W site. "The intention was to learn how long it would take 5W's competitors to realize that they failed to protect their brand."

We think that here again it's a Torossian master stroke. It's got that hint of controversy. It has the sweet smell of attorneys and a good ole agency rumble. Ya know it's all going to work out, no harm no fowl. In the end, it just makes 5W look smart and their competitors look ancient, outmoded... and well Blond.

In the meantime, we'll see how far this goes. Word is that late Thursday afternoon, Torossian received a call from a very irate Susan Blond demanding that the domain be relinquished or else legal action would ensue. Supposedly Torossian then explained to Blond that he'd be more than willing to settle - in exchange for Blond shutting her doors. Needless to say the discussion ended with considerable rancor as the Blondies failed to see the humor in their Internet SNAFU.

God I love PR.

PS HowardRubenstein.com... hello!