Posted by Amanda Chapel
How PR Is Being Employed To Help Save Money
Do you know that the Rolling Stones only paid 1.6 per cent in tax on earnings of £81.3 million last year? "Well all right!" said in my girlie impersonation of Mick Jagger's strut, shoulders back and pouty lips protruding.
According to the band's semi-lucid lead guitarist Keith Richards (reportedly worth £180 million), "The whole business thing is predicated on the tax laws. It's why we rehearse in Canada and not in the US. A lot of our moves have been basically keeping up with tax laws: where we go, where not to put it, whether to sit on it or not."
Well that's right! "The whole business thing" always seems to intrude on what certainly are the rightful privileges of the rich and famous. And that regrettably always comes with such the dirty perception of malfeasance. It may work for the bad boys of rock but what about your everyday low-profile gazillionaires?
Who can forget poor Leona Helmsley and what she had to endure. Simply for telling the truth that "only the little people pay taxes," she was convicted of Federal income tax evasion in 1989 and served 18 months in prison. What a travesty. She was a saint who paved the way for all those who give their lives for the rights of the wealthy.
Well, apparently now again the misunderstood elite are under attack. Tax shelters have come under fire, facing a groundswell of unfounded accusation.
According the U.S. Senate Committee on Homeland Security and Governmental Affairs:
They make it sound so awful. In documents obtained by Strumpette, apparently offshore tax shelters for the super-wealthy Americans and corporations only cost the U.S. Treasury as much as $100 billion a year. The Senate panel estimates that wealthy individuals avoid paying between $40 billion and $70 billion in taxes annually and corporations evade $30 billion.
According to The Associated Press, "The scams involve dozens of corporations set up on paper in countries that have no tax laws and weak government oversight, such as the Cayman Islands in the Caribbean Sea, or the Isle of Man in the Irish Sea. Other countries include Belize, the British Virgin Islands, Nevis and Panama."
"Neither their methods nor their purpose will stand the light of day," said Sen. Carl Levin, D-Mich., of the tax shelters, calling them a "total sham."
Ah... there you have it! See... it's just an image problem! And how to fix that? PR, of course!
So as we are clear as to what we mean by that, let's define more clearly the role of PR. There are four types of basic PR engagements:
1. An internal department or a firm is engaged to "Get the word out" about something good for society. This is actually quite rare as there are very few things today that are good for society. Actually, if it's any good, the news tends to pick it up on their own and people find it themselves.
For the purposes of this article, Gimme Shelter is a combination of #s 2 and 4. You've got weasels that need PR representation so as that can be allowed to do something to the greater determent of society. And why not dammit? This is America!
On Wednesday O'Dwyer's announced that...
Gimme Shelter? Gimme a break.
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The hypcrisy is nauseating. FH tossed loyal employees overboard in Los Angeles to curry favor with the Justice Dept. Now it's helping tax cheats! How do they explain this to the staff? How do they explain it to anyone? Hey Senay, Hezbollah is looking for an AOR.