Posted by Amanda Chapel
This just in from our New Zealand news desk...
The following is an excerpt of an editorial now appearing on the website of Fairfax Media, New Zealand's largest media company. It severely chastises TVNZ, New Zealand's public service broadcaster, for expanding its PR operation.
A PORTRAYAL of PR's PUBLIC PERCEPTION
So what do you really think Frank? Oooooh baby! Ouch!
Note: public relations is not just characterized as an indulgence... it's now become a "disgrace."
In light of PR's huge rise in revenues globally, regrettably the powers that be are NOT even going to acknowledge the problem here.
BUT, the day is coming when this perception WILL result in a huge and dramatic backlash. Imagine a world where PR is just rejected out of hand. It sure looks like that day could be here sooner than you think.
Display comments as (Linear | Threaded)
The next time Mr. Haden would like a comment or reaction, I hope he chooses NOT to call the "PR" person assigned to the issue; doing so would be the height of hypocrisy. To hell with the facts.
But he should know this: as a key spokesperson for the City of Toronto, there have been a number of occasions when I've fought for full discloure because it was the right thing to do and - stop the presses! - the media had a right to know.
Sounds like Mr. Haden has bought one too many vials of snake oil. Maybe he should expand his shopping horizon.
I found Haden rather poignant.
Here, send this to ten peers in business and ask them if it is fact or fiction.
It would be an interesting exercise. What do you want to bet that they ALL find it a factual representation?
"In light of PR's huge rise in revenues globally, regrettably the powers that be are NOT even going to acknowledge the problem here."
Ignoring the canary in the coal mine, in favor of tending to the cash cow. (To steal a mixed metaphor from Jeff Jarvis)
"BUT, the day is coming when this perception WILL result in a huge and dramatic backlash. Imagine a world where PR is just rejected out of hand. It sure looks like that day could be here sooner than you think. "
True, it's happening to some degree now. Maybe if you'd read more of Jeff Jarvis' blog you'd realize that you've probably got more in common on this topic than you'd think.
But then again, he's not so quick to label someone a "communist" as you, so there's still that difference.
Just pointing out the irony.