You want public attention? Today, the key is skin and confrontation.

Pamela Anderson, the blond bombshell and former Baywatch star stripped in the window of Stella McCartney's London boutique Wednesday night as part of a protest on behalf of PETA (People for the Ethical Treatment of Animals). Anderson joined a bevy of gorgeous models to recreate PETA's iconic "We'd Rather Bare Skin Than Wear Skin" ad campaign. Stripped to their couture skivvies, the models greeted guests and waved to the crowds and media promoting their fur-free cause.

A reporter asked Anderson about the Beyonce Knowles incident last June in New York where the singer was trapped by PETA who then bombarded her with questions about animal cruelty. The reporter said, "Is there now a need to name and shame celebs who wear fur?" Anderson went on the attack:

"I don't think they're glamorous at all, especially the ones that are starting to put fur in their clothing lines like J. Lo and Beyonce. It's really important for them to be conscious of what they wear, especially as they're fashion icons. Jennifer Lopez and Beyonce are beautiful women; they don't need fur. They should be proud of what they've got. I've sent them videos showing what goes on at fur farms and hope that when they see how cruel it is they will ditch their fur."

Editor's Note: As Ms. Anderson was wearing a thong, it technically could not be determined if she truly wasn't sporting any fur.