Promoter Don King Joins McGrath/Power

This just in to the news desk...

SANTA CLARA, Calif. /PRNewswire/ -- McGrath/Power Public Relations and Communications today announced the appointment of Don King as director of investor relations. In his new role, King will be responsible for providing guidance and perspective to investor relations issues on all client programs agency-wide.

Jonathan Bloom, the agency's CEO, said, "McGrath/Power maintains a broad base of client companies, each with varying levels of investor relations needs. We believe that there is no 'one-size-fits-all' approach to communications programs. Don's breadth of experience will allow us to continue tailoring programs according to the individual IR goals of each client; whether they are in the private or publicly traded sectors."

McGrath/Power is the public relations agency of choice for national and global technology leaders. The agency was established in 1983 with a commitment to align enterprise business goals with communications objectives and has worked in partnership with some of the nation's best-known consumer and technology brands. McGrath/Power has helped to launch and build leaders such as TiVo, Internet Security Systems, RSA Security and EarthLink. McGrath/Power is the Silicon Valley partner of the WORLDCOM Public Relations Group, the world's largest consortium of independent public relations agencies.

COMMENTARY

This has got to be the personnel announcement of the decade. I mean... DON KING IS A CULTURAL ICON!!

According to Wikipedia: "Don King is well-known for his eccentric behavior and outlandish style. His catchphrase is 'Only in America!'. He has a rather unusual hairstyle, and is fond of wearing loud, brightly colored clothing and lots of jewelry. King is famous for his grandiloquence and malapropisms, a trait captured well on The Simpsons where a King doppelganger protested the IRS's 'egregious miscarriagement of taxitude.'"

What a coup for McGrath/Power PR.

Best wishes and continued success.