5W's Torossian Comes Under Fire for Promoting Fake HealerTrackbacks
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Amanda, it should also be noted that 5W Public Relations, for better or for worse, is recognized as one of the most aggressive agencies in the United States in terms of marketing its services, capabilities. and the personality of its principal, Mr. Torossian. As a result, one cannot help but wonder if 5W deliberately takes on controversial clients such as Benny Hinn Ministries to further promote its own agenda, not necessarily those of its client base. Bold? Definitely. Clever? Perhaps. Intelligent? Probably not, particulary if prospective clients are searching for more pragmatic, conservative PR counsel.
First of all, Torossian did not "come under fire;" unless you count the headline of this blog posting. When one reads the article, one can simply see that he declined to comment.
Second, why is the fact that 5W PR represents a televangelist any different than Gibbs & Soell representing Dow Chemical or BBDS representing Amoco? That's what PR agencies are paid to do. Right? I could respond to "Keith R Pillow" as well, but he's just a jealous competitor who spends more time watching 5W PR than running his own second-rate shop. (hint: it's easy to recognize the same, tired envious criticism, in his post.) This "story" really isn't news at all... is it?
By promoting unethical clients, certainly PR firms open themselves to criticism.
You are a complicit tool to fool! - Amanda Add Comment
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