In a press announcement that sent ripples throughout the business community yesterday, Edelman, one of the largest PR firms in the world, proclaimed that the agency was doing a complete about-face radically shifting direction. The firm has staked "its claim in ‘Authentic Communications.’”
According to the release, Edelman is mobilizing rapidly to convert its entire ambiguous worldwide PR operation to “authentic.” In support of the initiative, the agency said that it has consolidated its three digital service practice areas into one global operating unit. The new group will be a combination of the firm’s Web design team, its social-media toy lab and a couple of ideas that were being bandied about last fall under the name “Edelman Mobile."
Long story short, my middle name was supposed to honor my uncle Sal and my aunt Tanisha. I'd be more comfortable it if the reasoning behind the name was something along the lines of "A Boy Named Sue" by Johnny Cash -- something to toughen me up a bit. Alas, my parents didn't really give it a whole lot of thought (obviously), and by the time they did, it was already on the birth certificate. So I am Bruce Satan Pilgrim.
Thus, throughout my life, I've had a bit of a PR problem. I've been taunted countless times, endured such sobriquets as Devil Boy, Beelzebubba, Lucy Fur, Satan's Little Helper, and the Prince of Snarkness.
Carrying the baggage of Mephistoles has made it pretty much impossible to pass myself off as angelic. When my mom declaimed my full name in a certain tone of voice, I knew I was in very big trouble. Each year in grade school, the new teacher would take me aside and warn me that they wouldn’t tolerate any of my tricks. Which I always took as a challenge.
As a teenager, I experimented with using initials as an alternative, but B.S. Pilgrim has its own set of problems. Bruce S. Pilgrim didn't really ring, either. In my senior year in high school, I briefly embraced the opposite strategy and unsuccessfully campaigned as "Satan for Student Council." This did not go over very well in an all-boys Catholic institution.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]